This little pig built a house out of RSS

Interested to read this post from Steve Rubel. From what I understand RSS is one of the foundations of Web 2.0 so it's surprising to me that it 'don't get more respect'.
Approving adding RSS feeds was one of the first thing I did after I joining a law firm in January. At the time I think we were one of only two Australian law firms who had done so. To me it seemed like no-brainer, what better way make your content available to people where they choose, rather than forcing them to repeatedly visit the firm's Web page to find it (why would they?).
Those RSS feeds have underpinned everything we've done to build a presence in social networking communities since then.